We were delighted to see this one launch after months of work. Capella came to us wanting a brand and website that felt fresh, confident and unmistakably them.
Capella is a textile house with a presence in both New York and Ireland, working with designers, hotels, and residential clients across two continents. The brand is defined by quality, considered design, and a deep respect for materials. The challenge was to build a digital presence that lived up to all of it.
Built around the work
From the first wireframe workshops to the last lines of code, we worked closely with the Capella team to shape a visual identity, build a site that is easy to navigate, and capture it all in a shoot that tells their story.
When a business is defined by craft, the brand has to be just as considered as the product. Anything less undermines the proposition. So we let the materials lead, placing the textiles front and centre and designing everything else to serve them.
One brand, two markets
Operating across New York and Ireland adds a layer most projects do not have. The brand needed to work for an internationally minded customer base without feeling generic, and the website had to support sales conversations on both sides of the Atlantic.
We built a tone of voice that resonated with designers and trade buyers, brand guidelines designed to scale across markets, and a content structure that supported both trade and end-client conversations. The result is a platform that feels at home in either market.
Branding, design, development, and a shoot
Bringing branding, design, development, and videography together under one roof let us deliver something genuinely cohesive. Each discipline informed the next, so the photography matched the brand, the brand matched the site, and the site did justice to the product.
Capella now has a brand and digital presence that reflect the quality of the work and the calibre of the clients they serve, and a foundation built for continued international growth.