Design that earns the second glance
Brand identity, campaigns, packaging, print, digital. The visual system that makes you recognisable in a feed full of everyone else.
What it is
How we approach design
Design at Rooftop spans brand identity, campaign creative, packaging, print, and digital. We build the visual system, then we apply it across every surface, your website, your decks, your shopfront, your inbox, your social. The reason our design holds up at scale is the same reason our paid does: the same team that designs the brand applies the brand. There's no disconnect between the system and the output.
What's included
Scope
- → Brand identity (logo, type, palette, system, guidelines)
- → Campaign design across digital and print
- → Packaging and product design
- → Print collateral (brochures, lookbooks, magazines)
- → Digital design (site, app, email, social templates)
- → Brand guidelines and asset library handover
How we work
Process
-
01
Discovery
Where the brand is now, who it's for, where it needs to go. Audit + workshop.
-
02
Direction
Two or three considered visual directions. We narrow with you, then push the chosen route to ground.
-
03
Build
Full identity system, guidelines, asset library, and applied collateral across the agreed touchpoints.
-
04
Roll out
Phased launch across the business. We support the rollout, brief in-house teams, and revise where the system meets reality.
Where this lands
Sectors that buy design
Often paired with
Related services
FAQ
Design questions
Do you do brand refreshes as well as full rebrands?
Yes. Refreshes preserve recognition (typically the mark and the core palette) and modernise the system around them. Full rebrands rebuild the visual identity from positioning up. We'll recommend the right one after the discovery audit.
How long does an identity project take?
Identity-only: 6–10 weeks. Identity + applied collateral (site, packaging, print): 12–20 weeks depending on scope.
What do we get at the end?
Full brand guidelines (PDF + web), source files, working files, asset library structured for handover, and a launch toolkit. Plus access to the team for the first 12 weeks of rollout.
Can you work with our existing brand?
Yes. A lot of our design work is campaign and applied design on existing systems. We respect the brand we inherit and flag where we'd recommend evolving it.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.