Marketing for the considered purchase
Brand, content, paid, and creative for Irish furniture and interiors brands. Built around the multi-week buyer journey from inspiration to showroom to invoice.
Common challenges
What we see in furniture & interiors
- → Multi-week consideration windows that single-campaign attribution misses
- → Showroom-to-online conversion gaps the analytics dashboard doesn't surface
- → Photography that doesn't do the craftsmanship justice
- → Premium positioning slipping toward commodity in scaled paid channels
- → Lead quality dropping when paid scales without creative refresh
- → Email lists underused for nurture across long decision cycles
Our point of view
How we approach furniture & interiors
Furniture is a considered purchase that happens in stages. Someone sees a piece on Instagram, saves it, walks past your showroom three weeks later, visits, takes home a swatch, decides over a weekend. Modern furniture marketing has to support every step of that journey, not just the last click. We build programmes that combine brand-building paid social with hard-working SEO and email nurture, all fed by photography that respects the craftsmanship of what you make. Brand and performance, in the same team.
Services that fit
How we typically engage with furniture & interiors
Selected work
What we've shipped in furniture & interiors
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The 1933 Furniture Company
Strengthening The 1933 Furniture Company's Digital Marketing Strategy
Social Media · Photography
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Joseph May
Launching Joseph May's new brand and website
Brand Identity · Web Design
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Shalford Interiors
Shalford's New Brand, Website & Digital Marketing
Brand Design · Brand Strategy
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Abington Design House
Abington's New Brand & Website
Brand Design · Brand Strategy
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TC Matthews
Elevating TC Matthews’ Brand Through Strategic Social Media and Visual Content
Brand Identity · Web Design
Enterprise Ireland funded
Funded programmes for furniture & interiors
FAQ
Furniture & Interiors questions
We have a showroom. How do you measure online's contribution to in-person sales?
We instrument the customer journey end-to-end. UTM tagging, in-store voucher codes, post-visit surveys, and CRM data give a multi-touch view. We won't claim every showroom visit. We'll show you the contribution we can defensibly evidence, and we'll be honest about what's harder to attribute.
Do you handle product photography as well as lifestyle?
Yes. Our in-house team shoots product, lifestyle, environment, and brand films. We typically combine a monthly retainer for content with quarterly major shoots aligned to new collection launches.
How do you protect premium positioning in paid campaigns?
Creative discipline. Tone of voice tightly controlled. Ad placements reviewed monthly to keep low-context environments off the buy. We won't run your brand against discount comparison sites just because the CPCs are cheap.
We sell B2B (designers, architects) as well as B2C. Can you handle both?
Yes. We split the campaigns, the funnels, and the creative. Trade buyers need a different journey than retail buyers, and the same agency handles both so the brand stays consistent across audiences.
What's a typical engagement size for furniture brands?
Most furniture retainers sit between €4,500 and €12,000 per month covering paid, content, photography, and email. Brand refreshes and website builds are separately scoped projects.
Marketing built for your industry
We know the buyer, the season, and the levers. Talk to us about your sector and the engagement we'd recommend.