Abington's New Brand & Website

Abington’s digital presence had not kept pace with the standard of work coming out of the workshop. The existing website did not reflect the calibre of the brand or the depth of the portfolio, and the brand identity needed an update to match the ambition of the business. The focus areas included:

Rooftop Twenty Two partnered with Abington to develop a new brand identity and a fully redesigned website, with every decision rooted in the cabinetmaking craft at the heart of the business. Brand Identity Conducted a discovery process to understand Abington’s positioning, audience, and the design world the business operates within Developed a refreshed visual identity including logo, typography, colour palette, and brand guidelines Established a consistent tone of voice that reflected the heritage and ambition of the business Web Design & Development Designed a website that placed the portfolio front and centre, with rich imagery and considered layouts Built a content architecture that allowed individual residential and commercial projects to be showcased in depth Developed the site with performance, accessibility, and SEO foundations in mind Created a streamlined enquiry experience to convert visitors into qualified leads

Abington now has a brand and digital presence that match the quality of the work coming out of the workshop. The new website gives the team a platform to attract high-value residential and commercial clients and present 40 years of craftsmanship with confidence.