Paid social where the creative is the strategy
Meta, TikTok, LinkedIn, Pinterest. Creative volume is the lever now, we run paid social where the in-house creative team can feed it.
What it is
How we approach paid social
Modern paid social rewards the brands that can ship enough creative to actually feed the algorithm. We run Meta, TikTok, LinkedIn, and Pinterest with the in-house team that produces the photo, video, and motion that fills the ad library. That's why our paid social outperforms one-off creative shops, we treat creative supply as the campaign asset, not as a delivery artefact.
What's included
Scope
- → Meta, TikTok, LinkedIn, and Pinterest campaign management
- → Audience strategy with first-party data and CAPI server-side
- → Creative briefing and production (photo, video, motion, copy)
- → Iteration loop: weekly creative refresh against best-performing concepts
- → Weekly optimisation, monthly performance review
- → Quarterly creative strategy refresh
How we work
Process
-
01
Channel + audience plan
Which platforms are right for your buyer and your creative supply. Audience structure built around first-party data plus prospecting.
-
02
Creative library brief
We define the creative themes, formats, and volume needed to feed the campaign. Shoots and motion production scheduled.
-
03
Build + launch
Account build, pixel + CAPI, creative QA. Live on agreed dates.
-
04
Refresh + optimise
Weekly creative refresh. Monthly performance review. We retire fatiguing creatives and double down on winners as we learn what the audience responds to.
Where this lands
Sectors that buy paid social
Often paired with
Related services
FAQ
Paid Social questions
Do you make the creative or do we need to supply it?
We make it. In-house photo, video, and motion is the reason our paid social campaigns hold up, it's how we ship the volume the algorithm needs.
How many ad creatives do you ship per month?
Typical paid social retainer ships 15–40 creative assets per month across formats. We refresh weekly against best performers.
Do you work with our brand guidelines?
Yes. We respect existing brand systems. We'll also flag where the guidelines are constraining performance and bring you a recommendation, never a fait accompli.
Is LinkedIn paid worth it for B2B?
For specific positioning and category contexts, yes, particularly professional services, B2B SaaS, and high-consideration purchases. We don't recommend it as a default; we recommend it when the buyer journey supports it.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.