Marketing for the brands competing on the shelf and in the feed
Brand, paid social, content, and photography for Irish food and drink brands. Built around fast creative cycles, retailer dynamics, and the social-led discovery that drives modern food.
Common challenges
What we see in food & drink
- → Crowded category that needs creative volume to cut through algorithmically
- → Retailer-listing dynamics shaping the marketing brief from the buyer side
- → Social-first discovery competing for budget with traditional channels
- → Seasonality requiring multi-quarter campaign planning, not single-burst execution
- → Brand consistency across retail packaging, social, and trade collateral
- → Photography and video output that can't keep up with what the platforms demand
Our point of view
How we approach food & drink
Food and drink is the most creative-supply-hungry category we work in. Whether you're in retail, hospitality, or D2C, the brands that win are the ones that can ship enough credible creative to feed the algorithms, the retail buyers, and the trade press at the same time. Our point of view is that the brand work and the production work belong in the same team. The strategist briefing the shoot, the editor cutting the reel, and the buyer on the campaign should be three people who eat lunch together. That's why our food and drink work holds up at scale.
Services that fit
How we typically engage with food & drink
Selected work
What we've shipped in food & drink
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Gourmet Food Parlour
Boosting Gourmet Food Parlour's growth through strategic digital marketing
Social Media · Photography
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European Milk Forum
A New Website for the European Milk Forum
Web Design · Web Development
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Agri Aware
Agri Aware's New Digital Home
Web Design · Web Development
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Guinness Cork Jazz
Amplifying The Guinness Cork Jazz Festival's Digital Impact Through Strategic Social Media Marketing
Social Media · Campaign Management
Enterprise Ireland funded
Funded programmes for food & drink
FAQ
Food & Drink questions
Do you work with both retail brands and hospitality F&B?
Yes. Retail FMCG, hospitality F&B (restaurants, hotel food and beverage), D2C food brands, and charitable food-related causes. The strategic levers differ. The creative production discipline is shared.
How many social posts and videos do you ship per month for food brands?
Typical retainer ships 15 to 25 grid posts, 8 to 12 reels or shorts, 4 to 6 stories per week, plus monthly campaign creative. Volumes calibrated to the platforms in scope and the brand's pace.
We have packaging design needs too. Can you handle pack alongside campaign?
Yes. Our design team handles packaging, sales decks, trade-show collateral, and shelf-edge material alongside the digital work. One brand system, multiple touchpoints, consistent across surfaces.
Can you help with retailer-facing marketing (Bord Bia, multiples)?
Yes. We build trade-marketing collateral, brand-presentation decks, retailer pitches, and joint promotional campaigns. Our food brands often need this work alongside consumer-facing campaigns, and the calendar lines up.
What about hospitality F&B specifically?
Same disciplines applied to a different buyer journey. Photography of the dishes, paid social for the booking window, content for the menu story, email for the regular guest. Often combined with our hospitality sector work for hotel F&B specifically.
Marketing built for your industry
We know the buyer, the season, and the levers. Talk to us about your sector and the engagement we'd recommend.