Marketing that earns its budget
We run integrated paid, SEO, and email programmes for Irish businesses. Same team handles strategy, creative, and execution, so what we run is what we shipped.
What it is
How we approach performance marketing
Performance marketing at Rooftop pulls four levers together: paid search, paid social, SEO, and email. Each is run by the same in-house team that handles your creative and your website, so the messaging stays consistent and the data loop is short. We don't outsource media buying to a separate shop. We build the audiences, write the copy, ship the creative, and measure what actually returns.
What's included
Scope
- → Channel strategy across paid search, paid social, SEO, and email
- → Account audits and consolidation where channels are duplicating spend
- → Audience build-out and pixel/CAPI server-side tracking
- → Creative production matched to channel and audience
- → Weekly performance reporting tied to commercial outcomes
- → Quarterly reviews with the client team
How we work
Process
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01
Audit + targets
We start with where you are: spend, channels, returns, attribution gaps. Then we set the commercial target the work has to hit.
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02
Plan + structure
Channel mix, audience structure, creative brief, measurement. Signed off before any spend goes through.
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03
Build + launch
Account build, creative production, tracking, QA. Launch on agreed dates.
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04
Optimise + report
Weekly optimisation cadence. Monthly performance review. Quarterly strategy review with the leadership team.
Where this lands
Sectors that buy performance marketing
Often paired with
Related services
FAQ
Performance Marketing questions
Do you handle creative as well as media buying?
Yes. Performance and creative sit in the same team at Rooftop. That's the whole point, what we ship in-channel is built by the same people who set the brief.
What's your minimum monthly spend?
We're a fit for businesses spending €3,000–€50,000+ per month across paid channels. Below that we'll usually recommend a single-channel start (typically Google Ads or SEO) until the data supports scaling out.
Do you offer one-off audits?
Yes. A fixed-fee performance audit covers account health, attribution gaps, and a prioritised list of recommendations. We do these as a standalone or as the lead-in to an ongoing retainer.
How are you different from a pure media agency?
We don't subcontract creative. The team writing your ad copy is the team running your account, looking at the funnel, and feeding back to your website team. That tightens the loop and avoids the agency-of-agencies tax.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.