SEO that ranks and converts
Technical foundation, topical authority, content programmes. Built around the queries that actually convert for your business, not a generic audit checklist.
What it is
How we approach seo
Search is the highest-leverage long-term acquisition channel for most Irish businesses. We treat it that way. SEO at Rooftop starts with the commercial keywords your buyer actually searches, audits technical health and crawlability, then builds out a content programme that establishes topical authority around the cluster of queries we want to own. We do the technical work, the on-page work, and the content production in-house. No offshore link farms, no thin keyword reports, no content mills.
What's included
Scope
- → Technical SEO audit and remediation (Core Web Vitals, crawlability, schema)
- → Keyword strategy mapped to commercial intent
- → Content programme: pillar pages, supporting articles, internal linking
- → On-page optimisation across existing pages
- → Local SEO for Dublin and Ireland queries where applicable
- → Monthly performance reporting tied to ranked keywords, traffic, and conversions
How we work
Process
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01
Audit + opportunity map
Technical audit, keyword opportunity map, competitor analysis, content gap analysis. We surface where the leverage actually sits before we start moving.
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02
Technical foundation
Fix the things that are blocking what we already have. Speed, schema, crawl issues, broken redirects, indexation gaps.
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03
Content programme
Pillar pages first, then supporting articles. We write to commercial intent and the answers your buyer actually wants.
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04
Authority + iteration
Internal linking, off-page where appropriate, ongoing iteration against GSC data. Monthly performance review.
Where this lands
Sectors that buy seo
Often paired with
Related services
FAQ
SEO questions
How long until I see results?
Technical fixes can shift rankings within weeks. New content takes 3–6 months to reach mature ranking positions. Compound returns build from month 6 onwards. We're allergic to overselling timelines.
Do you do link building?
Yes, but earned, not bought. PR placements, sector media, partnership links, and natural backlinks from publishing genuinely useful content. We don't engage with the link broker market.
What's your reporting cadence?
Monthly performance report covering ranked keywords (top 10 and top 3), organic traffic, conversions from organic, and a written commentary. Quarterly strategy review with leadership.
Can you take over from an existing SEO provider?
Yes. We start with a full audit and content inventory so we don't lose the equity that's already there. Migration plans where significant restructure is needed.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.