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Web

Websites that earn their keep

Strategy, design, build, care. Modern stacks (Astro, Next.js, WordPress) chosen against your buyer journey, not our preference.

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What it is

How we approach web

Web at Rooftop spans strategy, design, build, and ongoing care. We start with the conversion the site needs to drive, work back to the buyer journey, then design and build against it. Tech stack is matched to the brief, Astro and Next.js where performance, SEO, and integration matter most; modern WordPress where editorial control matters most. After launch we offer care plans that keep the site fast, secure, and on-brief as the business evolves.

What's included

Scope

How we work

Process

  1. 01

    Strategy

    Audit + buyer journey + conversion plan. The brief the build is held against.

  2. 02

    Design

    UX wireframes signed off before visual design. Visual design grounded in the wider brand system.

  3. 03

    Build

    Engineered to the strategy, performance budgeted, accessibility-first.

  4. 04

    Launch + iterate

    QA, redirects, analytics, launch. Care plan kicks in post-launch with monthly performance reviews and iteration.

Where this lands

Sectors that buy web

Often paired with

Related services

FAQ

Web questions

What platforms do you build on?

Astro for content-led sites where performance and SEO matter. Next.js for app-like or commerce-heavy sites. Modern WordPress (block themes, ACF Pro) where editorial control is the top priority. We don't lead with a default, we lead with the right fit.

Can you migrate from our existing platform?

Yes. We migrate from WordPress, Wix, Squarespace, Webflow, custom-builds, and legacy enterprise CMS. Migration plan includes content, URL structure, redirects, SEO equity preservation, and data.

What about performance and Core Web Vitals?

Every site ships with a performance budget. We hit green Core Web Vitals at launch and the care plan keeps them there. Performance is non-negotiable.

Do you do e-commerce?

Yes, Shopify for product-led commerce, BigCommerce or headless for complex commerce, WooCommerce where the existing stack already lives there.

Ready when you are

Let's talk about your next campaign

Tell us what you're trying to move and we'll come back with a scoped recommendation.

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