Social that builds the brand, not the feed
Instagram, TikTok, LinkedIn, Pinterest. Run by people who own the creative production, the calendar, and the community responses.
What it is
How we approach social media management
Social media management at Rooftop is a brand role, not a posting service. We plan the content pillars against your commercial outcomes, produce the photo, video, and motion in-house, schedule and publish, then handle community management as it comes in. Because the same team owns paid social, organic learnings feed campaign decisions and vice versa. Reporting is tied to reach, follower growth, engagement, and the qualitative comments and DMs that actually move buyers.
What's included
Scope
- → Channel strategy across Instagram, TikTok, LinkedIn, Pinterest
- → Content pillars and monthly calendar
- → Photo, video, and motion production
- → Scheduling and publishing
- → Community management (comments, DMs, mentions)
- → Monthly performance reporting
How we work
Process
-
01
Audit + pillars
Where you are now, who's actually engaging, what's working and what isn't. Content pillars defined against commercial outcomes.
-
02
Production rhythm
Monthly shoot calendar locked. Asset library + scheduling tooling set up.
-
03
Publish + manage
Posts go live on schedule. Community handled inside agreed response windows.
-
04
Review + adapt
Monthly performance review. We retire formats that fade and lean into the ones earning attention.
Where this lands
Sectors that buy social media management
Often paired with
Related services
FAQ
Social Media Management questions
How many posts per channel per month?
Typical retainer ships 12–20 grid posts on Instagram, weekly LinkedIn, plus reels and stories across the month. Volumes are calibrated to the channel mix and the production capacity agreed upfront.
Do you handle community management out of hours?
Standard cover is business hours Monday to Friday. Out-of-hours and weekend cover is available on retainer and priced accordingly.
Can you tone-of-voice match an existing brand?
Yes. We start with a voice audit, codify the patterns into a written guide, and use that guide as the brief for everything we publish.
What happens with paid amplification?
When a piece of organic clearly resonates we recommend boosting it as part of paid social retainer. Same team, no debrief loss.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.