Google Ads built for what actually returns
We run Search, Performance Max, Shopping, and YouTube for Irish brands. Account structure decisions are made by the people writing the ad copy, not handed off.
What it is
How we approach google ads
Google Ads at Rooftop is a fully-managed service. We audit what's already running, restructure where the account is leaking, and build out the campaigns that actually map to your buyer's journey. Search for high-intent demand capture. PMax for retail and lead gen with strong creative supply. Shopping for e-commerce. YouTube for upper-funnel where the brand work is good enough to earn the attention. Every account is built so the metrics map directly back to commercial outcomes, not vanity ROAS.
What's included
Scope
- → Search, Performance Max, Shopping, and YouTube campaign management
- → Account restructure where existing campaigns are duplicating or cannibalising
- → Audience build with first-party data + customer match
- → Ad copy and creative production matched to campaign type
- → Server-side conversion tracking (GA4 + CAPI)
- → Weekly optimisation cadence with monthly reporting
How we work
Process
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01
Account audit
We open the account, map structure to commercial outcomes, and identify where the spend is actually working vs where it's leaking.
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02
Restructure + brief
Campaign architecture, audience plan, creative brief. Signed off with you before we move anything live.
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03
Build + ship
Account build, creative production, conversion tracking, QA. Live on agreed launch day.
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04
Optimise
Weekly hands-on optimisation. Monthly performance reporting tied to revenue, leads, or whatever the agreed commercial KPI is.
Where this lands
Sectors that buy google ads
Often paired with
Related services
FAQ
Google Ads questions
Do you handle Performance Max?
Yes. PMax accounts for a meaningful share of our managed spend, particularly for retail and lead-gen clients. We build creative supply against PMax explicitly, the algorithm only performs as well as the asset library you feed it.
How do you track conversions in 2025?
Server-side via Google's enhanced conversions + first-party data wherever possible. We build the GA4 + CAPI plumbing alongside the account, so the data the algorithm sees actually matches what's hitting your CRM.
Can you take over an existing account?
Yes. Most of our Google Ads clients arrive with an existing account that needs a restructure rather than a rebuild. We start with an audit, then decide together whether we restructure in-place or rebuild parallel.
What's a typical retainer fee?
Management fees scale with media spend and account complexity. Retainers typically sit between €1,500 and €6,000 per month inclusive of strategy, build, optimisation, and creative production.
Let's talk about your next campaign
Tell us what you're trying to move and we'll come back with a scoped recommendation.