01
Challenge
Challenge
The European Milk Forum needed a website that could serve a multi-stakeholder, pan-European audience clearly and credibly. The existing site did not reflect the scale of the organisation or the breadth of its work, and it was not built to support the kind of nutrition science, sustainability, and event content the Forum produces. The focus areas included:
- Building a website that reflected the standing of the organisation across nine member countries
- Creating a clear structure for a broad and diverse audience
- Supporting publication of webinars, events, research, and member content
- Establishing a foundation that could scale with the Forum’s work
02
Strategy
Strategy
Rooftop Twenty Two delivered a new website for europeanmilkforum.com, designed around the audiences the Forum serves and the content it produces. Web Design & Development Conducted discovery sessions to understand the Forum’s audiences and content needs Designed a clear information architecture across nutrition, sustainability, member organisations, and events Built a content management system the team could maintain independently Created templates designed to scale with the Forum’s growing content output
03
Impact
Impact
The European Milk Forum has a digital home that reflects the scale of its work and the nine national dairy organisations it represents. The new site supports webinars, research publication, and stakeholder engagement across the continent.
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