01
Challenge
Challenge
Funkk needed a brand and digital experience that matched the energy of the venue. The brief was to capture the buzz of walking through the doors (glowing lanes, music, prizes, party rooms) and to build a website that converted interest into bookings for parties, lanes, and group visits. The focus areas included:
- Developing a brand identity that captured the energy of the venue
- Building a website that converted interest into bookings
- Creating an experience that worked for parents planning kids’ parties and group bookers
- Establishing a brand foundation for continued growth
02
Strategy
Strategy
Rooftop Twenty Two delivered a new brand and website for Funkk, with energy, colour, and personality built into every decision. Brand Identity Developed a vibrant new brand identity that reflected the venue’s energy Established a tone of voice that spoke to families, kids, and group bookers Built brand guidelines that gave the team consistency across every touchpoint Web Design & Development Designed a website that brought the Funkk experience online Built a clear booking and information experience for bowling, parties, and arcade visits Created flexible templates the team could update with new attractions and offers Delivered a performant, mobile-first build aligned with how customers find Funkk
03
Impact
Impact
Funkk now has a brand and website that do justice to the energy of the venue. The new platform gives the team a stronger foundation to attract visitors, convert enquiries into bookings, and grow the brand in Courtown and beyond.
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