Kinore's New Brand & Award-Nominated Website

Kinore, previously known as Accountant Online, needed a brand and digital experience that reflected the modern, tech-enabled nature of the business and set it apart from a category where most competitors look and sound the same. The brief was to create something distinctive, with the craft to back it up. The focus areas included:

Rooftop Twenty Two delivered a new brand identity and a website that became the digital expression of the new Kinore. Brand Identity Developed a distinctive brand identity that set Kinore apart from sector norms Built a tone of voice that resonated with founders and ambitious SMEs Established brand guidelines designed to scale with the busines Web Design & Development Designed a website that brought the new identity to life with confidence Built a clear service architecture across accounting, bookkeeping, payroll, VAT, and company secretarial services Delivered a performant build optimised for both lead generation and brand expression

The Kinore website was nominated for Best SME Website at the Spider Awards, recognition of the design, the build, and the brand thinking behind the project. Kinore now has a digital presence that reflects the calibre of the business and supports continued growth.