Moo Crew's Full Brand & Website Build

Moo Crew needed a full brand identity and website that would resonate with primary school children, support teachers in the classroom, and reflect the importance of the National Dairy Council’s wider work. The brief was about getting the tone exactly right: playful enough for kids, credible enough for teachers, and aligned with the parent organisation. The focus areas included:

Rooftop Twenty Two delivered the full brand and website for Moo Crew, with every decision rooted in the audiences the programme serves. Brand Identity Developed a playful, engaging brand identity built for primary school children Established a tone of voice that worked across kids, teachers, and parents Built brand guidelines that aligned with the National Dairy Council Web Design & Development Designed a website that delivered educational content in a clear, engaging way Built dedicated areas for Junior Infants to 3rd class, 4th to 6th class, and secondary students Created a content management system the team could update independently Delivered a build optimised for both desktop classroom use and at-home browsing

Moo Crew has a brand and digital home that connect with primary school children, support teachers in the classroom, and reflect the importance of the National Dairy Council’s work in schools across Ireland.