Shalford's New Brand, Website & Digital Marketing

Shalford needed a refreshed brand and digital presence that matched the calibre of the product and the standard of craftsmanship behind every kitchen, alongside an ongoing digital marketing engine to drive enquiries from high-value homeowners across Leinster. The focus areas included:

Rooftop Twenty Two delivered a new brand and website for Shalford, alongside an ongoing digital marketing programme. Brand Identity Developed a brand identity that reflected the quality of the product Established a tone of voice and visual system that worked across Merrion, Knightsbridge, and Contemporary collections Built brand guidelines designed to scale with the business Web Design & Development Designed a website that brought the new identity and three collections to life Built a clear, conversion-focused experience for high-value homeowners Delivered a performant, scalable build aligned with the brand Ongoing Digital Marketing Built an always-on digital marketing programme across paid and organic channels Supported seasonal moments and new collection launches Reported on enquiry volume and refined the programme continuously

Shalford has a brand, website, and ongoing digital marketing engine aligned with the ambition of the business and the quality of the product. The partnership continues as an ongoing engagement.