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  • Brand Design
  • Brand Strategy
  • Web Design
  • Web Development

Tradoodle's New Brand & Website

01

Challenge

Challenge

Tradoodle needed a brand and digital presence built with the same care and consideration we would give to any client project. The brief was about getting the foundations right: a brand that resonated with children, families, teachers, and the wider traditional arts community, and a website that gave the festival room to grow. The focus areas included:

  • Developing a brand identity that captured the spirit of the festival
  • Building a website that served families, teachers, and the traditional arts community
  • Creating a foundation the festival could grow into year on year
  • Doing justice to a project we cared about
Tradoodle project visual

02

Strategy

Strategy

Rooftop Twenty Two delivered the full brand and website for Tradoodle. Brand Identity Developed a distinctive brand identity that captured the joy and craft of the festival Established a tone of voice that connected with children, families, and the wider arts community Built brand guidelines designed to scale with the festival programme Web Design & Development Designed a website that served families, teachers, and the wider community from day one Built a structure that could accommodate annual programme launches and the Tradoodle Big Band Delivered a performant, scalable build ready to grow with the festival Created flexible templates the team could maintain independently

03

Impact

Impact

Tradoodle has a brand and digital home built with the same care we bring to every client project, a fitting platform for Ireland’s only traditional arts festival dedicated to children. We are proud of the work and proud to support a project that brings the traditional arts to thousands of children across the country.

Tradoodle project visual
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