01
Challenge
Challenge
Tradoodle needed a brand and digital presence built with the same care and consideration we would give to any client project. The brief was about getting the foundations right: a brand that resonated with children, families, teachers, and the wider traditional arts community, and a website that gave the festival room to grow. The focus areas included:
- Developing a brand identity that captured the spirit of the festival
- Building a website that served families, teachers, and the traditional arts community
- Creating a foundation the festival could grow into year on year
- Doing justice to a project we cared about
02
Strategy
Strategy
Rooftop Twenty Two delivered the full brand and website for Tradoodle. Brand Identity Developed a distinctive brand identity that captured the joy and craft of the festival Established a tone of voice that connected with children, families, and the wider arts community Built brand guidelines designed to scale with the festival programme Web Design & Development Designed a website that served families, teachers, and the wider community from day one Built a structure that could accommodate annual programme launches and the Tradoodle Big Band Delivered a performant, scalable build ready to grow with the festival Created flexible templates the team could maintain independently
03
Impact
Impact
Tradoodle has a brand and digital home built with the same care we bring to every client project, a fitting platform for Ireland’s only traditional arts festival dedicated to children. We are proud of the work and proud to support a project that brings the traditional arts to thousands of children across the country.
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