Capella's New Brand & Website

Capella needed a brand and a digital presence that reflected the quality of the product and the calibre of the clients the business worked with. With operations across two markets and an internationally minded customer base, the digital experience had to feel as considered as the textiles themselves. The focus areas included:

Rooftop Twenty Two partnered with Capella to develop a new brand and website built around the materials, the craft, and the international ambition of the business. Brand Identity Developed a visual identity that reflected the quality and considered nature of the product Established a tone of voice that resonated with designers and trade buyers Built brand guidelines designed to scale across markets Web Design & Development Designed a website that placed the textiles front and centre with rich, considered imagery Built a content architecture that supported both trade and end-client conversations Created a platform that worked seamlessly for audiences in New York and Ireland Delivered a performant, scalable build ready for ongoing growth

Capella now has a brand and digital presence that do justice to the product and the markets it serves. The new platform supports sales conversations across New York and Ireland and gives the business a foundation for continued international growth.