Generating 30+ Leads a Day for Best4Travel

Best4Travel needed a paid media partner that could deliver a consistent, scalable flow of qualified leads to the sales team across the retail network. The brief was not about vanity metrics. It was about leads the team could close, and enough of them, every day, to feed a growing operation. The focus areas included:

Rooftop Twenty Two acts as Best4Travel’s paid media partner, running an always-on programme designed around one metric that matters: leads to the sales team. Paid Media Built and optimised paid campaigns across Meta and Google Developed audience strategies focused on high-intent travel buyers across Ireland Created and tested creative variations to keep performance fresh Established conversion tracking and reporting structures aligned with the sales pipeline Creative & Landing Experience Produced ad creative designed for performance and brand consistency Optimised landing experiences for lead capture and qualification Iterated continuously based on conversion data and sales team feedback Ongoing Optimisation Ran a weekly optimisation cycle across budget, audiences, and creative Reported on lead volume, cost per lead, and sales pipeline impact Continuously refined the programme to scale lead volume while protecting quality

The programme delivers over 30 qualified leads to the Best4Travel sales team every day, providing a consistent pipeline of new business and a scalable foundation for continued growth. The partnership continues as an ongoing always-on engagement.