Breast Cancer Ireland's Award-Winning No More Campaign

Breast Cancer Ireland needed a campaign that would cut through. The brief was to drive awareness of the warning signs of breast cancer and encourage women to act on what they noticed. A message that mattered, with stakes that mattered, and that needed creative work strong enough to land. The focus areas included:

Rooftop Twenty Two developed and delivered the No More campaign in partnership with Breast Cancer Ireland, leading on creative concept, production, and rollout. Creative Concept Developed the No More campaign concept in close partnership with the Breast Cancer Ireland team Built a creative platform that could carry across multiple touchpoints Crafted messaging that combined emotional resonance with practical action Production Produced campaign creative across video, photography, and social formats Delivered assets optimised for the platforms where the audience spent time Maintained creative consistency across every execution Social Media Rollout Built a phased rollout plan that maximised reach and engagement Activated the campaign across paid and organic social Measured impact across awareness, engagement, and brand sentiment

The No More campaign took home Gold at the Spider Awards, recognition of the creative, the craft, and the cause. We are proud to call Breast Cancer Ireland friends and clients, and prouder still to have done work that contributed to a conversation that matters.