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Project Overview
Project Overview
Bloomfield Health Services is a 114-bed mental health and high-dependency care facility with over 200 years of heritage. The team faced the same pressure as the wider healthcare sector: attracting and retaining skilled clinical and support staff in a market where every provider is competing for the same talent.
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Challenge
Challenge
Bloomfield needed a digital partner who could drive careers traffic to the website and position the organisation as an employer of choice. The brief was specific and recruitment-led:
- Driving qualified careers traffic to the Bloomfield website
- Building Bloomfield's employer brand across the platforms candidates actually use
- Supporting active recruitment campaigns with targeted, role-specific content
- Establishing an ongoing presence that kept Bloomfield front of mind for clinical talent
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Solution
Solution
We built an always-on HR and careers programme anchored on LinkedIn and Instagram, with paid amplification supporting active recruitment priorities:
- LinkedIn: careers and culture content strategy, role-specific campaigns, team stories
- Instagram: humanising the organisation, showcasing team members, consistent posting cadence
- Paid amplification: targeted recruitment campaigns aligned to active priority roles
- Ongoing partnership: acting as an extension of the Bloomfield team across content, campaigns, and creative
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Results
Results
Bloomfield has built a stronger employer brand across LinkedIn and Instagram, with a consistent flow of careers-focused content driving qualified traffic to the website and supporting recruitment goals. The partnership continues as an ongoing engagement, with the work tightening as the team's recruitment priorities evolve.
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